Sunday, November 12, 2006

TV Networks Need to Wake Up Before Video Boom Leaves Them With Dead Air

In October, the network announced it expects its digital revenue to exceed $1 billion (US) by 2009. It was planning on doing it through partnerships, more investment in online media and embracing the "viralness" of YouTube. "Success in this business means quickly adjusting to and anticipating change," NBC Universal chairman and CEO, Bob Wright,

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