Sunday, June 18, 2006

Japan smitten by love of cute - does the country need to grow up?

Cute is cool in Japan. Look anywhere and everywhere: Cartoon figures dangle from mobile phones, waitresses bow in frilly maid outfits, bows adorn bags, even police departments boast cuddly mascots. Sceptics say Japan's pursuit of cute is a sign of an infantile mentality.

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