They travel the world; watch people shop, eat and frolic; videotape and photograph them; monitor blogs; study census data; chat online with tens of thousands of consumers (most under 35); and devour every shred of pop culture they can find. They believe their research not only keeps marketing executives at Coca-Cola, Procter & Gamble, Nike and Microsoft, among others, attuned to our cravings, but they map the origins of choice and cultivate that most precious commodity of all: consumer insight.
Sunday, October 09, 2005
Trendspotters
The LA Times, has an article exploring the business of cool hunters, trend forecasters, planners, researchers, and futurists, as they fancy themselves. From the article: